Virginia HB 121 — Surveillance pricing; prohibited, civil penalties.
Virginia, 2027. HB 121: Surveillance pricing; prohibited, civil penalties.
Latest action
July 21, 2026 — Continued from last session
Summary
Surveillance pricing; prohibited; civil penalties. Prohibits the use of surveillance pricing in connection with a consumer transaction. The bill defines "surveillance pricing" as the selling or offering for sale of a good or service at a customized price for a specific consumer or group of consumers that is based, in whole or in part, on personal data that is collected through electronic surveillance technology, regardless of whether the seller collected or purchased the personal data. The bill provides that a violation of its provisions constitutes a prohibited practice under the Virginia Consumer Protection Act.
A BILL to amend and reenact § 59.1-200 of the Code of Virginia and to amend the Code of Virginia by adding in Title 59.1 a chapter numbered 60, consisting of sections numbered 59.1-614, 59.1-615, and 59.1-616, relating to surveillance pricing; prohibited; civil penalties.
Sponsors
- Karen Keys-Gamarra — primary sponsor
Bill text
Introduced Read version ↗ Read version ↗
Recorded votes
No roll-call votes were supplied for this bill. This does not imply that no vote occurred.
Legislative history
- Continued from last session
- Continued to next session in Labor and Commerce (Voice Vote)
- Subcommittee recommends continuing to (Voice Vote)
- Assigned HCL sub: Subcommittee #2
- Referred to Committee on Labor and Commerce
- Prefiled and ordered printed; Offered 01-14-2026 26104240D
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